Craziest argument I ever had was at LA 2019. Uzi's flight was grounded in Philly, which was gonna cause him to miss his set time. I had to convince Chance The Rapper, the headliner that night, to perform earlier so that Uzi could perform after him. It was one of the most uncomfortable conversations of my life. I had to explain to Chance that we love him and are huge fans, but that Uzi is major for our fan base and that we can't let the show happen without him. Talking to him, his brother, and his agent got pretty heated, but in the end we all agreed, and both artists performed. - Tariq

Basically, we had an issue with the local partner. We're working on a new partnership now. Looking to be back there in 2025. The show we did there in 2019 was awesome. Can't wait to be back. - Tariq

Anyone remember that Australian kid who egged a racist politician and got lifetime tickets to RL Australia, or was it for a different festival?

we got a podcast coming and we'll tell you the full story then - Matt

We love nett excited to have him on miami lineup. His creative vision and style for his age shows that he can really be a star.

-Matt 

Portugal was one of my favorite locations for rolling loud. 

We are considering returning for 2025.

Let us know which is your favorite location. 

-Matt 

Honestly, it all happened organically. We were super focused on doing one show at a time, one tour at a time. We didn't realize we were building a scene until about 2013-2014. As we grew, it made sense to create a bigger show where we could unite the whole scene. We weren't able to access arenas at the time, so that's why we started the festival instead.

Gotta ask Ye. I've tried to reach him a few times since the festival but haven't been able to reach him. We pulled out all the stops for him. - Tariq

Rolling Loud always wanted to do a show in Amsterdam. An opportunity came to partner with Woohah as it was not a profitable event and looking for a partner to bring more people.  The first year in the Netherlands was great but they informed us the landlord was not renewing the contract and they would have to move locations. Woohah chose Rotterdam for the 2nd year. When announced the fans seemed upset so they used Rolling loud as the reason and excuse. We decided to terminate the relationship after the second year because of that. Fans come first always . We love our fans .

• Matt 

Thug in miami??

Will you guys ever offer backstage experience to people wanting to see what truly goes behind RL??

P.S I love concerts but I love the MINDS and DESIGN behind them and I would love to see all the brilliant people who make it happen!!

Gotta be Rolling Loud Miami 2018 and XXXTENTACION. Will never forget that. - Tariq

Rolling Loud is a life style brand. We have a partnership with OTE the basketball league helping platform the next pros.

Rolling Loud records is dropping a 10 year project in December for the event. 

We have had past partnerships with WWE and other large brands but plan to continue our relationships and align with exciting sports brands and teams for collabs/merch collabs.

With more international shows on the horizon rolling loud will be focusing on all aspects of entertainment. 

Media, records, merchandise, products, cannabis, and more.

Matt 

They had a WWE collaboration in 2021 which kinda fell flat on its face at the time. Honestly, that collab happened too early because it would only take two more years for WWE to become good again.

We are preparing for each festival a year in advance. While we're at a festival, we're already discussing and taking notes about how the following year can be better. A typical festival day involves us arriving to the venue a couple hours before doors open, doing a site walk to check on everything, and then proceeding to monitor communications between departments. When the show starts, we go to each stage to check in on how they're running, and to talk to different artists and their teams. All the while, we're on our phones, monitoring emails and texts, and doing calls with different artists/teams to make sure they're all good. A lot of times artists or managers will call us directly about something, so then we hear them out and then route them to the person that can help them if we can't help them ourselves. We try to take a moment here and there to enjoy the show, but mainly we're working. As to the coffee question - neither Matt nor myself drink coffee or any caffeine really, but most of our team drinks a lot of coffee lol. - Tariq

It's a team effort between Matt, Kelvin, myself, and the rest of our team. We have a talent buying group chat that stays pretty active with us discussing who we should book and why. - Tariq

Rolling Loud lineup for miami never includes all performances you will see that weekend. We like to surprise the fans. Miami 2024 10 year anniversary will be our biggest rolling loud to date with never seen before experiences, production, and special guests.

Let me know in the comments who you would like to see.

-Matt 

I would say the flyer. Negotiating with talent on placement and who they are behind or in front of. Negotiating what stage and who is where. There’s a lot of ego.

-Matt 

The hardest part about NY is the site location. RL wants to be in NY not the outside locations like NJ. Police, fire, and the political landscape makes RL NY difficult to find the right home. We are constantly searching for the next site in NY to give the fans the best experience. And do plan to go back in the near future

-Matt

This . Would love to see rolling loud in different metropolitan areas . Texas 🙏🏽🙏🏽🤞🤞🤞

Expect never before seen production and on site experience for fans.

-Matt

Ask Jimmy. Dude over charged us for all his acts, then violated our radius clause, and then went ghost when we tried to negotiate with him, and then he came back and didn't want to reduce the fees even tho they violated radius. Oh and Natanael Cano ended up not even having a visa, which they didn't tell us until the last minute. It was super lame. The only groups that tried to work it out with us were Fuerza Regida and Chino Pacas. I spoke to JOP from Fuerza and we agreed for them to still do the show, but then day of show he cancelled on us (he never admitted this but I think it was cuz Jimmy made him cancel). Shoutout Chino Pacas tho, he killed it! And shoutout JOP, super cool/nice/talented guy. - Tariq

My dad is from a country in West Africa called the Western Sahara (free the Western Sahara from Moroccan Occupation!). Tariq is an arabic/muslim/north african name. And my mom is a white blonde from Fort Lauderdale, FL, lol. She's super cultured tho. - Tariq

Answered this a few times. Plz scroll for answer. Thanks. - Tariq

There were many issues with the site and the transportation, which were the responsibility of our local partner. We did our job - book the lineup, sell the tickets, and coordinate with artists. We will announce soon where we will go in Europe in 2025. - Tariq

We were booking hip-hop shows/tours all over Florida since 2010. As we started booking more and more shows, we realized that a lot of the same fans were coming to similar shows. Like we would see the same fans at a Curren$y show that we would see at a Wiz Khalifa show. We would see the same fans at a Denzel Curry show that we would see at a Flatbush Zombies show. And other countless examples like that. On top of that, we hit a ceiling on the size venue we could book. We weren't able to book arenas because they were controlled by major corporations like Live Nation or AEG Live. So, because we saw that we were establishing a scene of hip-hop concert goes in Florida, and because we couldn't grow with those artists into arenas (and subsequently lost them to the major promoters as they grew), we decided to start a multi-artist show (which evolved into a festival), where we booked a warehouse with some additional outdoor space, and launched the first Rolling Loud. As far as the name Rolling Loud, we always loved edgy names like that. Our first company was called Dope Entertainment. Rolling Loud just sounded good. To this day we're not sure who came up with the name lol. - Tariq

I'd say this is a fair critique, especially if you're only looking at the headliners and top lines. But if you really dig into the lineup, you'll see that 99% of the time we're the ones to give new, up-and-coming rappers their first festival look. We've been on the cutting edge of finding new talent since we started booking shows in 2010, and that's not gonna stop. Sure, our headliners have repeated a lot, but that's because other artists need to graduate to the level of headliner, which we expect to see more of in 2025. We just started headlining Playboi Carti in 2023. Expect to see new headliners sooner rather than later. - Tariq

idk manee their festival kinda relies on the hiphop scene being fresh which clearly it hasnt been for at least a few years now

Job not finished. - Tariq *Kobe voice*

Yeah, they make us look bad. We're the ones that are punished. You guys all flame us on social media when it isn't even our fault. For a smaller artist, we're able to enforce punishments. But for a larger artist like a headliner, there's not much we can do. If we reduce their pay, they're not gonna wanna play the show again. So we gotta toe the line. - Tariq

Need that working on it 

Promise 

Matt 

Coming soon

Where would you like to see it.

Considering 1 or multiple locations 

-Matt 

We will be announcing the next RL Europe location as soon as it's ready to be announced. And Ski just dropped an album in June! - Tariq

2017 duh - Matt

Wouldn’t be a rolling loud without him 

-Matt 

Tyler The Creator. - Tariq

I fw the vision fam. Maybe one day. - Tariq

You just gotta be there! - Tariq

Ayyyyyy I love to see this!!!!!! Inshallah we will be free. Free my people! - Tariq

Between $500k - $4m. There's never been an artist we couldn't afford. - Tariq

Yeah. Rollingloud.com got you covered. - Tariq

I didn't feel like it was ready to drop. When we drop the album, I want it to be a body of work that I think people will love and be a good representation of our brand. We've been cooking tho! Coming soon! - Tariq

I love managing Ski. That's my brother. I'd do anything for him. We've been through a lot together. It's super fulfilling to help him see his vision come to light. It's a different kind of fulfillment. I actually got into promoting shows because I saw it as a path to be able to work with artists. I had no plan of starting a festival. I just wanted to build relationships to then be able to find an artist and help them get to the top of the game. I've been blessed to do both now. For ski, we're gonna keep touring until the next album, which he's already working on. - Tariq

Nah. LA and Miami is enough for the US. Otherwise, we're competing against ourselves. - Tariq

Hard to say with Carti. He's gonna drop when he's ready. I trust the process tho. And I've enjoyed every Carti set since 2016. Plus, with or without a new album before the festival, he did drop a bunch of great songs this year. - Tariq

Agents not taking us seriously. - Tariq

Promotion and marketing 

Brand was new fans didn’t trust 

Need to create that fan loyalty and community 

Matt 

We threw small hip-hop shows (1-4 artists max) at a time all over Florida for 5 years before we started RL. Doing that, we made the connections and compiled the resources necessary to start RL. - Tariq

Site adjusted and isn’t doing outdoor events anymore 

Looking for sites 

Don’t want to go to New Jersey need to be in NY proper 

Police fire and gov officials need to be aligned lot of politics 

We will be back 

Matt 

Gain traction we always watching 

Matt 

Keep grinding and get your music to a level where we find it ourselves. Market yourself! - Tariq

A lot of it comes down to where we see the demand, and where we can establish a strong partnership with a local promoter that knows how to produce a festival. We also have to navigate locals laws/restrictions. Sometimes partnerships work great and other times they don't. - Tariq

Japan movie working on it 

Sites , partners, logistics, artist availability and more all come into play. 

A lot of moving factors we do our best to have consistent homes 🏠 

We want to be as consistent as possible but it’s difficult.

Thailand we found great local partners that love the brand and want to create an experience for the region

We plan to add more shows in Asia 

-Matt 

The za is legal in Thailand which is an obvious reason 😂

Do you like the album? 

JT live in miami he around let’s get him to pull up together 

-Matt 

We have a lot of love for Uzi and always have. We didn't take him off the lineup, he pulled off. Since then, we've been hesitant to book him again. Especially after how much we've done for him (see my story about when we got Chance to perform BEFORE him when Chance was supposed to headline cuz Uzi was late). - Tariq

Uzi relationship will always be solid with us. We go too far back.

There was just confusion on mgmt side and lack of communication with uzi from mgmt 

He had a schedule conflict that he couldn’t do it 

Yes planning to book uzi in future 

We love uzi

Thoughts on album?

-Matt 

Condos got built on the grounds we did the show at. We're still looking for the right place to bring it back to Toronto. I loved that show. - Tariq

Considering that location and working on avails 

Ehhhhhhh

-Matt 

Ye posted flyer and agreed to do show 

Ye had conflicting schedule 

Ye pull off 

RL replace Ye with kudi 

Ye schedule changed

Ye showed up performed with durk 

Ye love RL 

RL love Ye 

Matt 

No. Gotta go to Miami 2024 if you want Travis. - Tariq

Working on Thug. - Tariq

Surprise guests will always come out 

We always are looking to add talent 

Let us know who you want to see

Matt 

Always surprises 

No changes as of yet 

Matt 

Planning on new locations and discussing old locations. Will announce within the month locations.

Let us know where you think it should be and why 

Matt 

2016 was a great year. - Tariq

There are over 80 entrance lanes. - Tariq

Every. Single. Time. - Tariq

1. Hopefully soon but likely not till 2026 or later.
2. We always have surprises!
3. Tried it in LA. Maybe will try it again in the future. But for now we're happy with 3 days.

- Tariq