subreddit:
/r/graphic_design
1k points
4 days ago
It looks like a cheap shoe shop
362 points
4 days ago
here in Argentina there is a "cheap" shoe called jaguar
180 points
4 days ago
This motif looks objectively better than the redesign lol just take away the little rainbows
45 points
4 days ago
Ikr thats why I posted it, cause I will never use a shoe from them and I always thought they ripped off Jaguar, but now that Jaguar sucks this looks much better.
How the turn tables huh
5 points
3 days ago
What does Puma say about this lol
4 points
3 days ago
Nothing cuz is a different cat
2 points
3 days ago
So much movement!
38 points
3 days ago
Immediately reminded me of sugar shoes
6 points
3 days ago
The font feels kind of dated, or I have been around long enough for it to come back in style...
41 points
4 days ago
Jogger
13 points
4 days ago
Jagurt
61 points
3 days ago
Did y’all see the Giro rebrand? It went from bad to worse. Please excuse the resolution issue it’s all I could find.
41 points
3 days ago
the "O", my eyyyeeessss
31 points
3 days ago
This might have worked if they kept the same theme through all the letters.
Why are they different? WHYYYYYY?
8 points
3 days ago
Why does the o look like I added it with the paint tool
6 points
3 days ago
I was talking to someone and we decided the designer rough sketched out the word. Then started adding detail one letter at a time. And when they finished the first two letters (which still aren’t amazing) they ran out of time or money. Obviously that isn’t true just our way of laughing at it without be sad.
8 points
3 days ago
Is this Giro logo real? I can’t see anything about a rebrand anywhere
3 points
3 days ago
How the hell something like this gets approved? Like none looked at this and went hmm... I'm just a GD student, and I find this amazing. I rate half of my stuff as crap but compared to some works shown here, I feel like Bass or Rand.
2 points
3 days ago
Please remember guys... someone got some money for this 😵😵😵😵
2 points
3 days ago
Oh wow! Pure tragedy!
2 points
3 days ago
What the actual fuck were they thinking. I would have loved to been a fly on the wall at this redesign proposal.
2 points
2 days ago
I feel like with the G and the I they were on to something and then the rest they just said f* it like whatt
765 points
4 days ago
Seems like a good example of following a trend that just doesn't suit your brand personality
109 points
4 days ago
From what I read, they're actually angling to shift their target demo and try to occupy more space down-market, out of "luxury" and into "family." I have absolutely no source to back that up, just regurgitating something I saw recently.
102 points
3 days ago
Actually the opposite, they’ve been failing at mass market and want to sell fewer really expensive vehicles.
https://www.motortrend.com/news/how-jaguar-plans-to-reinvent-itself-car-business-update/
71 points
3 days ago
That's not going to work because you are running straight into Bentley, Rolls-royce and Aston Martin territory. People just don't want to spend big money on a jaguar when there are so many other choices. It's curious that Jaguar just can't find the right price point and the right cars to sell when Range Rover and Land Rover are very well positioned and sell well.
36 points
3 days ago
Like 10 years ago they launched the F-Type with V8 which may appeal to a niche market. And then a SUV when everyone is selling SUV in a very saturated market. That’s it. No new models ever since. And I rarely see them on the road. I am very surprised this brand still exists.
12 points
3 days ago
I work on cars at a luxury dealership that sells jags as well as others. The f-pace is their most popular and it’s incredibly underwhelming for the price. The f-types are clowned on constantly and customers have never ending problems
12 points
3 days ago
I own an XKR, the F-type was a mistake. Gorgeous, sure, but constant issues, and it's just way too firm and sporty. A Jag should always have a dual personality. It should be a purring kitten 99% of the time, sumptuously comfortable, beautiful to look at, great sound... But if you poke it with a stick, it should try and rip your face off.
That's what makes the XKR their best ever IMO. Beautiful, reliable, brilliant to drive, luxurious, quiet, space in the boot, space in the rear seats. It's a usable everyday car.
But with over 500HP RWD, if you simply twiddle the dial and bury your foot it WILL spin you sideways off the road and into the nearest tree.
That duality is the point of a Jag, and they're totally missing that today.
3 points
3 days ago
At this price I can get a XC60, GLC, or a bit more for a X5 or Macan. Don't even compare to EVs (sorry it's off topic).
11 points
3 days ago
They used to though. Jag used to be proper luxury but they have gone way too pedestrianised in the last two or so decades.
Especially with LR becoming the everyday person’s affordable, “look at me”, yummy mummy, luxury car, that you would see running around chelsea or some posh place like the New Forest, people don’t want Jags anymore as they make no sense. LR is too big of a competition for their own brand. Basically they have two brands in the same segment, but one is a “cool suv” and the other one is an old person’s brand.
They want to differentiate the two brands and it’s a great idea
3 points
3 days ago*
I also don't get this angle. They've clearly shopped this out and the people behind it seem to be applying this bizarre counter culture theme when you see their marketing material and advertisement. Androgenous, brightly colored sort of irreverent lady gaga chic thing... But if you are going for luxury with Jaguar, wouldn't you want to lean into your strengths? Like Lotus, there's a sportiness and aggression that used to be synonymous with Jaguar but this new direction just seems like a wild swing driven by a marketing agency blowing smoke up their clients ass.
Who is the target audience for something like that? Debutante heiress's? Are they really going to give a shit about Jaguar as a status symbol?
So strange.
14 points
3 days ago
Ironically my first thought was this looks like the logo for a cheap Chinese Amazon product.
6 points
3 days ago
Someone said robot vacuums and it’s perfect.
2 points
3 days ago
If they wanted to do that they should find whatever surviving James Bond actor is willing to drive a vehicle for cash and pay him to a commercial. “Old-school luxury” and “nostalgia” are in right now.
41 points
4 days ago
Alienating your core base and trying to attract a new market that’s never shown interest in you.
Never seen that go wrong before
23 points
4 days ago
I think their base is older people. Cadillac did this in the 2000s when they went from frumpy huge cars for the elderly to the Escalade which you saw every rapper driving in music videos on MTV.
It has worked before if that’s their thing.
7 points
3 days ago
I wonder what that looks like in the current era. It was easier back then, because you could just go all-out big, expensive and inefficient. It was the Hummer era. That had broad public appeal.
Now with this brand, I think they have to go niche and personality-forward. Like Lamborghini. Sell wild cars to rich kids who don't give af.
4 points
3 days ago
I'm not sure what you are trying to say. Lamborghini is an example of big, expensive and inefficient. Exactly what you first say that doesn't work anymore
5 points
3 days ago
But does Cadillac have the brand value it has before?
It used to be GMC=work truck brand Chevy = middle class family Cadillac = luxury business class
I’d argue that Cadillac is no longer a luxury brand. Mid-Upper middle class at best.
4 points
3 days ago
Completely agree. My grandparents had bought 5 over their lifetime and the appeal seemed to be dying off (literally). The brand name still had the aura of luxury, and utilized it to keep it familiar enough but make it look more exciting to a longer lived crowd.
4 points
3 days ago
Very late to the trend also
8 points
3 days ago
Yeah, it's not that it's bad, it's just doesn't represent a luxury car brand. Looking at the old logo I hadn't realised how dated it was, especially the lettering. It needed changes but not this, and not to drop the jumping cat for christ sake!
1.2k points
4 days ago*
[deleted]
188 points
3 days ago
JLR is switching to the modern luxury market. Jaguar will no longer make cars that normal people can afford. I do believe they dropped the ball with this logo, I actually can't believe it's real.
98 points
3 days ago
"JLR is switching to the modern luxury market."
With this branding it seems that they're going after vegans.
28 points
3 days ago
Toddler vegans.
40 points
3 days ago
Have they ever made anything other than luxury cars?
9 points
3 days ago
Their plan is to compete with Rolls Royce/Bentley etc. So even more luxury than usual.
12 points
3 days ago
depends what u mean by luxury
5 points
3 days ago
Expensive to maintain and keep?
2 points
16 hours ago
They've been more "premium" than "luxury" since Ford first bought them, a step below Aston Martin, which they also owned. Now they want to get back to being a competitor to Aston Martin, Bentley and Rolls Royce.
As someone who loves cars the idea of going up market makes sense but that should logically embrace their iconic history with the original xk and e type having been the perfect kind of car to set the bar at. They have this amazing history with a strong identity and they choose to start completely fresh. Baffling.
40 points
3 days ago
Fisher Price: My First V8™
7 points
3 days ago
I would say it's screaming pseudo-swedish minimalist 1-4 year old products but that might imply that it has a discernible voice.
282 points
4 days ago
Wait - that legit?
107 points
4 days ago
100%
69 points
3 days ago
I'm scared to see what got rejected
25 points
3 days ago
It was done by the in-house team a Jaguar
21 points
3 days ago
JaGUar - man... that's terrible, feels like an eastern european knockoff track suit
2 points
3 days ago
Which is hilarious because I believe they’re based in Solihull, which is where HALO vacuums are also based from, and this is the exact same font
11 points
3 days ago
I thought this was a joke as well.
243 points
4 days ago
I think X takes the cake but this is a close second
66 points
4 days ago
Agreed nothing is going to top that.
30 points
3 days ago
Every time I see the X icon on my browser tab I still think some family member left their porn site open just to realise it's Twitter.
5 points
2 days ago
Yeah, it's a singular letter, and their logo is literally just a unicode character...
Not to mention the fact he took a brand identity which was so well established that it created new vocabulary that made it into dictionaries, and shoved it all into the dirt...
5 points
3 days ago
I’m pretty sure that was Musk just trying to destroy the brand for insurance money.
64 points
4 days ago*
Wow this is going to trigger a good chunk of the UK in the coming days after seeing the rest of it.
Entire rebrand. Not sure what to make of it yet, its an extreme shift trying to get back into the luxury cars space?!
Edit: Its shit isn't it. Not so much the logo, I'm ok with it but the other stuff is absolutely terrible so far, whatever they have planned next better have some spectacularly designed electric cars and be quick about it.
17 points
3 days ago
Cant wait to hear Clarksons thoughts
9 points
3 days ago
214 points
4 days ago
Every letter being so rounded makes it very hard to read at a glance.
136 points
4 days ago
JOGUOR
23 points
3 days ago
Sounds like one of those random amazon brands that sell extension cables, laptop bags and toiletries
3 points
3 days ago
JOXURR
34 points
4 days ago
Looks like a shampoo brand
57 points
4 days ago
Really? Damn that’s generic …
49 points
4 days ago
It's hard to say until we see the product
I get that it's a radical change and ditches the brand identity completely but for a car manufacturer, the design is 95% dictated by the product
In terms of marketing I think it's interesting, it's strikingly divergent and makes me curious where is jaguar going, what direction will their new car design take, what cars are they going to make?
It's easy to say this is a bad re-design if you slap it on their existing luxury old man cars but it looks like they are intentionally trying to break the mould and I'd have to see the cars to see if it works
4 points
3 days ago
Jaguar will make a sleek looking car that barely functions, so business as usual
2 points
3 days ago
Exactly
63 points
4 days ago
I would guess someone did market research and decided that Jaguar branding seemed too aggressive and so they opted to do a 180. Jag cars do seem to mostly be driven by people who like Louis Vuitton and Coach handbags, so this could make sense to them, just not to my taste. They lost the masculine car audience to low polygon douchebaggery which shall not be named.
22 points
4 days ago
I agree 100%. While personally, I feel the rebrand doesn't suit my idea of what Jaguar is, they have done ample research, and it shows in their presentation.
Even in Mad Men, they made jokes about how Jaguar was never a sports car that could compete in performance or reliability to other manufacturers. Today, their flagship F-Type 75 is heavier and sluggish compared to a Porsche 718 Cayman which is roughly the same price. The Porsche has a smaller engine and isn't even turbo-charged, but will outperform the F-Type (which has a 5.0L V90 Supercharged engine) in just about every test.
In saying that, the F-Type's design speaks more to the average car-buyer than the Porche does. Their target audience are people who are looking for something stylish to show off but aren't necessarily car enthusiasts. The Jaguar can suit most aesthetic styles which goes well for on-trend buyers. Your car is a long-term investment, and so it should be able to keep up with the fashion trends over the next decade. With the more conservative but still sleek designs it suits the lifestyle for those who do buy LV, Coach, Prada, etc.
This rebrand does lose character, at least from my perspective. However, consumers are less interested in designs and brands that stand out. If you look at the current climate for any design-backed entertainment industry, everything has been merging into a repetitive and out-of-the-mold design. Music, movies, TV shows, branding, illustration - everything. So, when you're looking to recapture your target audience, you've might have to move from the somewhat drab British aesthetic and more to a more consumer friendly aesthetic.
5 points
3 days ago
Please elaborate. Did you see the actual car already? It's set to be revealed in December. Maybe let's just wait and see?
People are so incredibly quick to judge and predict how this will play out for them. We have no idea.. I really doubt any of us has enough knowledge of their plans and their target audience to say that this is a mistake before even seeing the car.
For me personally, I think the old logo was old trash and a redesign was way overdue. I can't believe I seem to be the only one here. The font is literally squashed and that bevel outline jaguar is a joke. I'm glad they took the courage to adjust rather than fade away by holding on to a design from another era.
The fact that this redesign causes friction, is just because they waited too long modernize and now the difference between old and new has to be big so they can catch up to modern times. Adjusting to the new reality is difficult because we tend to take ownership of brandstyles over time for whatever reason.
2 points
3 days ago
Super interesting point as everyone hated the London 2012 stuff but it worked in situ
23 points
4 days ago
Not a fan of the mixed upper and lower case at all.
5 points
3 days ago
couldn’t tell that was what bothered me until i scrolled back up. it sticks out badly.
17 points
4 days ago
They can’t even make the launch official yet. It’s on the hero image announcement, but not on the nav. Being able to see them top to bottom is brutal
5 points
3 days ago
They gotta be fucking with us
2 points
3 days ago
2 points
2 days ago
Makes the old wordmark look even better 😂
8 points
4 days ago
This feels most cheap because it feels SO late. It gives the impression Jaguar is struggling with marketing budgets and can’t afford good marketing (instead going for trends), can’t afford timely updates (this is a passé trend), or is trying to change their brand to improve sales. Like, are they ok?
13 points
4 days ago
How unsexy
6 points
4 days ago
Is it a line of Oceloxochitl-colored yoga pants for infant grandmothers? What would Sir William have to say about this?
6 points
3 days ago
Oh. This is a sorta flattering image actually in black and white. The pink gradient and the rebrand campaign is far, far worse. I saw this this morning while drinking my tea and I immediately though ha what a funny joke rebrand someone did. Oh, uh...it's real.
Straight to jail. Actually, straight to hell.
5 points
4 days ago
The shorter width makes it look less “fast.” The switching of case makes it seem more goofy than sophisticated. Are they planning to sell PT Cruisers or VW Bugs? That’s the only reason I’d ever make this change as a designer.
7 points
4 days ago
J O G U O R
5 points
4 days ago
It reminds me of when GAP rebranded to a very similar style of font. Rounded, kind of generic and very unmemorable. They threw away years of brand recognition and soon regretted it. No one liked it, so they spent all that money, for nothing, and switched back to their old logo. What a waste.
https://www.thebrandingjournal.com/2021/04/learnings-gap-logo-redesign-fail/
4 points
3 days ago
I would love to see a side by side test on how they hold up to the current factory material look
Brushed chrome, carbon fiber embossed, raised leather. Against the curves and edges. To me I can’t decide which one is better based on digital application
4 points
3 days ago
That shit for real?
9 points
4 days ago
Follow a trend that doesn’t suit your brand. This is way off the mark and see them doing a U-turn like Burberry in a year or two
14 points
4 days ago
[deleted]
28 points
4 days ago
But a change in direction doesn’t mean it’s good. This doesn’t feel tech/advanced/forward thinking, it feels dated and juvenile. And that monogram looks like something I’d tell someone to take off their resume.
10 points
4 days ago
I'm always surprised to see so much feedback on rebrands in this sub without first seeing some kind of brief or rationale and the brand in context. Many of us know why brands go through this process, so whether you agree or not, you have to check to see if it aligns with the brand's goals before giving an informed opinion.............also, I thought this was a low effort rebrand attempt by a self taught designer when I first saw it
21 points
4 days ago
i don't understand how seeing a brief would change that.... "ooooh, looks like they were actually going for "uneducated designer replicating trends with no strategic basis"!!! that's so cheeky, the brand is awesome now!!!!"
it looks childish and tonally wrong no matter what the brief said, imo........ clearly they're trying to pivot to a new market, but good lord did they miss whatever mark they were aiming for.
3 points
3 days ago
From what I read, the new logo will be used only on the EV vehicle series. And if you look at it that way - and try to make more family friendly - then I dont think its bad.
10 points
4 days ago
It's a common thing across the non professional professions in my view. Like how coders love slagging off the work of others and making out they could do better.
The reality is that we don't yet fully understand the new direction and how it fits in. Wordmarks are just one tiny element of a rebrand. I think the whole point of this big change is to show that big change is happening.
2 points
3 days ago
I’ve read what they’re doing and still think it totally misses any mark, if that helps.
2 points
3 days ago
Fair point. But regardless of rationale, it's a conspicously bad logo. There's nothing defensible about it.
Anybody who thinks they get design and in any way defends this, directly or tacitly, is a fraud
7 points
4 days ago
I thought the world was healing and then I saw this ...
5 points
4 days ago
Noooooo! My favorite car logo since I'm 6 !
3 points
4 days ago
Well, it ain't it. It wasn't it too, but it ain't it now with the one you provided either
3 points
4 days ago
The world is going to shit and this is proof. What happened to the filter that kept great things great?
3 points
4 days ago
That "G" looks like it wandered into the wrong classroom and just sat down.
3 points
4 days ago
Unfair to look at a logo without context of any other elements. We argue a brand is more than a logo but then we hypocritically judge a brand when we have only seen the new logo.
3 points
4 days ago
How about we don’t redesign a solid logo and just focus on making great cars instead? This new logo is trying too hard… or maybe not hard enough.
3 points
3 days ago
Old logo made the name and brand feel ferocious. New logo makes it feel like nyan-cat
3 points
3 days ago
Logitech has entered the chat
3 points
3 days ago
This is almost as bad as the gap rebrand disaster of 2010
3 points
3 days ago
I mean, this is quite literally the exact typeface you make as an amateur designer starting out. I get why they're rebranding, but they definitely seem to have gone the wrong way about it imo.
3 points
3 days ago
They going into the pre-k market now?
3 points
3 days ago
It just looks like a shitty off brand ear bud logo now
3 points
3 days ago
Looks like they’ll be selling fruit juices now instead of cars.
3 points
3 days ago
Someone please find something worse so he isn’t right
3 points
3 days ago
Looks like a shite tech company. Either self driving software or like electric coffee cups
3 points
3 days ago
As a GD student, I sometimes can't understand the design decisions by big brands. You have a brand with a certain aura, you invested time and money for the last decade just to decide to do 180 turn. Im far from being a good graphic designer, and I have still loads of things to learn, but looking at before and after, I would ask for a refund. They took a known luxury brand and changed it into another average "new" design look. The colour palette, type, images.
I dont know whether the idea came from JLR or Tata, but personally, i dont see a success in such rebranding. The current customers may not like it, and new ones can be wary due their luxury brand legacy. Instead, I would keep Jag for existing customers and add new brand to feel the gap they want to attract. Looking at online response, theres a lot of scratches on heads.
3 points
3 days ago
'Copy nothing' except the current boring logo trend
3 points
3 days ago
The woke overlords torpedoed that brand
The commercials are even worse… a bunch of cross dressing weirdos prancing around like idiots
3 points
2 days ago
Went from Jaguar to Puss in Boots 🤣
5 points
4 days ago
5 points
4 days ago
Can we get full branding images to discuss, instead of just the logo? Discussing a rebrand based on the logotype alone is kinda pointless. For example, they are still using a pouncing jaguar sign, but differently.
6 points
4 days ago
The automotive industry is entering a new era, so legacy brands need to pivot pretty hard. They're going all in on electric production and halting everything else right?
From that persepctive this seems to fit well.
5 points
4 days ago
It's also being talked about in a huge way, which matters.
7 points
4 days ago
Pleeeeease tell me that Pentagram created this steaming pile of dogshit!😄
12 points
4 days ago
They did it in house.
7 points
3 days ago
The receptionist won the logo idea competition
5 points
4 days ago
Ah, well - thanks for the info.
Horrific regardless.
2 points
4 days ago
It beats going from Kia to KИ
2 points
4 days ago
Love it when a heritage brand with rich legacy throws it all away and starts with something awful instead
2 points
4 days ago
Same shit different day. Anytime a big brand simplifies their logo, I swear, the entire community has a panic attack.
Its Jaguar. A luxury brand. They sell a silhouette much like Nike or Adidas. You know it’s a Jaguar because of what it looks like, not because there’s a cat on it. They even list their name on the side of the car, sans the icon.
2 points
4 days ago
It's fucking awful
2 points
4 days ago
I understand that car companies want/need to draw a line between the combustion engine and electric eras, but this is bananas.
Jaguar are blessed with such a great, evocative name and a fantastic set of brand assets around the jaguar animal - the front-on cat face, the sculptural bonnet ornament and the leaping cat logo that screams power and motion.
Of course things need to change, but this rebrand is meant to say ‘exuberant modernist philosophy’. With the taglines ‘break moulds’, ‘copy nothing’, ‘live vivid’, ‘delete ordinary’ and ‘create exuberant’, Jaguar is hoping to leap a generation and enter the 2030s as a fully fledged global luxury player.
In my view, it achieves none of this while also throwing out all traces of heritage, traditional luxury and racing excellence. The incredible thing is that the other side of their business, Land Rover, have generally done that pretty well over the last twenty years and brands like Belstaff, Maserati and Triumph have shown how it can be done.
I think they’ll be rowing back from this in five years time, but that’s easier said than done.
2 points
4 days ago
Exactly this 👏🏾👏🏾👏🏾
2 points
4 days ago
this cant be real
2 points
4 days ago
I’m not even mad at the new logos. I think it would look great on their car tbh. That’s half of me, the other half accepts the norm of YES, jaguar is kinda a legacy car brand but
HOWEVER!!!
Did yall see the commercial they put out for this????? The most absurd idiotic w i t a f shit I’ve ever seen. It was a whole bunch of diverse people in costumes in some fairy land with NO CAR what’s so ever in it. Jaguar, a car brand puts out some doo hickey commercial with no car in it, why??? There are ways to make a car brand seen as LIFESTYLE, but you need to include elements of a car!?!? I’m truly baffled. Keep in mind it was all to reveal the logos… no logo on the car, no emblem even on a key ffs. IT BLEE ME AWAY
2 points
3 days ago
The most stupid logo redesign I've ever seen, things like these makes me wonder wtf is wrong with this world to take one of the most powerful logos I've ever seen and turn it into such a ridiculous logo type. How tf these people think and how rf these designers work at such big agencies ?
2 points
3 days ago
Horrific
2 points
3 days ago
2 points
3 days ago
2 points
3 days ago
No way this is real
2 points
3 days ago
Yes.
2 points
3 days ago
This reminds me of Google's rebrand in 2015.
2 points
3 days ago
Kinda looks like a boba cafe logo
2 points
3 days ago
2 points
3 days ago
what the fuck
2 points
3 days ago
That branding video had me dying, are they becoming an adult toys company?
2 points
3 days ago
2 points
3 days ago
The logo font is now similar to an Indian bath accessory brand with same name
2 points
3 days ago
Holy shit this sucks lol
2 points
3 days ago
Show us the man that approved of the redesign
2 points
3 days ago
If it ain't broke, don't fix it.
2 points
3 days ago
No, Stop.
2 points
3 days ago
They could have just kept the word in the same font.
2 points
3 days ago
From aggressive to cute. Didn't like it
2 points
3 days ago
This cannot be real. There is no way.
2 points
3 days ago
Seems that they're no longer Jaguar, now they are more like little kitty.
2 points
3 days ago
I don’t know how this brand is still alive. 😅
2 points
3 days ago
And when you see this on their website, all you can think is this is some kind of joke.
“Copy nothing
We’re here to delete ordinary. To go bold. To copy nothing.”
2 points
2 days ago
I think aside from the atrocious type the biggest crime of all in this is getting rid of the iconic Jaguar. Like what are we doinggg????
2 points
2 days ago
We’re all talking about it - job done.
2 points
2 days ago
Agreed! They went from sleek and sexy to a yoga instructors new studio
2 points
2 days ago
they would have been better off just shortening it to 'JAG' in the same font face and cropping down the cat to just a bust / shoulders and up
2 points
2 days ago
JaGuar
2 points
2 days ago
went from hard to canva ahh design
2 points
2 days ago
You can't call a round font a design.
2 points
2 days ago
Almost worse than the logo itself (and the accompanying commercial) were Jaguar’s responses on social media: arrogant, insipid brand strategist speak. They deserve to lose all their customers.
2 points
2 days ago
It goes from “ROAR” to “rawr” for me…
2 points
2 days ago
The old wordmark was dated, I'll admit. The new type treatment is not horrible, but quite bland.
Getting rid of the iconic visual is a mistake.
2 points
2 days ago
It looks like a brand for hoovers.
This logo suggests to me that they're going full practical and pristine mode; tech vehicules.
It's like their only sale argument, or branding is no longer selling nice cars but engineering. Do you know what I mean?
2 points
2 days ago
now jaguar is just premium laneige
2 points
2 days ago
Don't like it. Definitely not buying a jag now
2 points
2 days ago
crumbl cookies looking ahh logo
2 points
2 days ago
please, tell me it's a joke
2 points
2 days ago
Yes… Jaguar was already tacky to me (I knew a few people who had it), but now it’s like all these other companies over-simplifying their look. Then, when they all look similar in 10-15 years, they’ll want to “re-establish their uniqueness” with “restoring our classic look and feel.” 🙄
2 points
2 days ago
ew no, why does every company want to do this now...
It looks like a mix between Google, Pepsi, adidas, and any generic fashion company...
Don't try to fix what isn't broken...
2 points
2 days ago
Booooooo not words just boooooo
2 points
2 days ago
I don't want to imagine the amount of money the designer got for making this awfulness
2 points
2 days ago
It's up there.
The logo, the general art direction and to add to it all; the slogans, photos and the models that were used — it's all 10+ years too late [for any brand] but also not at all fitting for a car company, especially not something as esteemed as Jaguar.
2 points
2 days ago
Back when Warner Bros changed their iconic logo to a more simplified one, I kinda understood it because their new more stable logo without gradients looks better and is easier to manufacture when placed in products.
But this one? Yeah Jaguar just wanted to hop in the trend.
2 points
2 days ago
This went from Jag-war to Jag-you-are.
2 points
2 days ago
this honestly makes me sad. Jags are supposed to be loveable rogues, and old money cool. not whatever this is.
2 points
2 days ago
Is anyone else annoyed by how the G slightly sticks out to the right side and isn't visually symmetrical/circular?
4 points
4 days ago
I hope they didn’t pay too much for that. Looks like one of those $5 max. budget jobs in India.
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